Speakers

Ida Hult is a Swedish trend strategist and applied ethnographer. She is the founder and CEO of Trendethnography consultancy. Trendethnography combine ethnographic fieldwork and trend analysis to translate culture and lifestyle into business strategies. The brand promise of Trendethnography is success by real insight – the difference between what people say and do.

Ida has a proven track record to bridge business, culture, behavior and insight. She is most frequently used as inspirational key note speaker, board meber, strategic partner and consumer and innovation advisor for companies such as Ericsson, Eon, SEB, Arla Foods and Carlsberg. Ida Hult has a background in future strategy, ethnology and journalism.

Ida will speak on Tuesday 15 November at 4.30 pm.

Göran Cars is a Professor and head of the Department of Urban Studies and Environment, Royal Institute of Technology, Stockholm, Sweden.

Professional interests are focused urban governance, i.e. the conditions for planning, decision-making and implementation of urban and regional development project. A special interest I directed to negotiations as a tool in collaboration between public and private actors. This interest the impact of culture and soft infrastructures on the attractiveness of a city or region.

Göran will speak on Wednesday 16 November at 10 am.

Dear, Faculty of Arts, Markets, and Heritage, and Professor of Cultural Economics, IULM University, Milan. Also teaches Creative Industries at the University of Italian Switzerland (USI), Lugano.

Author of more than one hundred papers appeared on international journals and edited books with the major scientific publishers, on the topics of economic theory, game theory, cultural economics and cultural industries. Referee for several international journals on the topics of economic theory, game theory, cultural economics and policy, and econophysics.

Pier Luigi will speak on Tuesday 15 November at 1.15 pm.

Johanna & Joppe, both working at Generator, will be the hosts of the conference and guide you through the program.

The Ark has finally reached the shore after many years out at sea. Before heading for new adventures, Martin and Jepson will share their thoughts on digitalization, branding and above all, tell us about their creative driving force.

The Ark has finally reached the shore after many years out at sea. Before heading for new adventures, Martin and Jepson will share their thoughts on digitalization, branding and above all, tell us about their creative driving force.

Dan Sonesson is the Managing Director for the festival Peace & Love. Peace & Love is Sweden's largest festival, and located in the city of Borlänge.

Dan has been active in this festival since 2005, and Managing Director since September 1 2011. Previous to that he worked as an independent consultant for the live music industry, and as Managing Director for a Management Consultancy.

Dan will speak in the session Building city brands through festivals on Tuesday at 3.30 in CNEMA. 

Karin Nilsdotter is President and CEO of Spaceport Sweden, which is a pioneering initiative to establish space tourism in Sweden and become a world leading spaceport and hub for commercial human spaceflights and cross-industry innovation.

Karin is Chairman of the Kiruna and Swedish Lapland Tourist Boards and member of the Advisory Committee for the Center of Excellence for Commercial Space Transportation.

Karin is also the initiator of “Creative Space”, an international pilot project with the vision to establish Spaceport Sweden as a creative hotspot above the Arctic Circle. Minds and industries will meet to share ideas and create innovative products and services providing world-class excitement, entertainment and education building on space as the platform.

Karin is speaking on Tuesday in the session “Space as a platform for innovation and creativity - the Spaceport Sweden case” at 3.30 pm in Norrköping Visualiseringscentrum.

Christer Gustafsson is the director at the Regional Museums of Halland and Heritage Halland. In his PhD thesis he investigated the trading zone between culture, cultural heritage, economic growth and sustainable development.

Christer teaches at several universities all over Europe. He is secretary-general for ICOMOS International Scientific Committee on Economics of Conservation. He has been responsible for several major conservation projects in Europe. One in the Baltic Sea region was nominated for the world's best project at the UN World Summit in Johannesburg. It was then appointed by UNESCO as an official best-practice project.

On the mission of the World Bank Christer has examined the role of cultural heritage and the cultural and creative industries for poverty reduction in the developing countries. Today he is occupied with the establishment of the World Heritage Academy in China.

Christer will speak in the session “Cultural districts as drivers of growth and innovation”  on Tuesday at 2.30 pm in Flygeln.

Bonnie Festin is a Swedish curator of 59 years. She makes exhibitions and information material for the City Museum in Norrköping. She enjoys in particular the creative elements that exists in some projects, since she assumes the simple human questions: what, when, how and why?

Bonnie will be the guide of the tour through Norrköping Industrial Landscape on Wednesday at 11.15 am.

Jonas Michanek is a writer and serial entrepreneur that has founded companies like Idélaboratoriet and Food to Happen, NGO’s like Social Entrepreneurship Forumand digitalbridge and a foundation with the name of Innovation Circus. In his work he has been consulting organizations worldwide in the areas of creativity and innovation. Jonas has written The Idea Agent-books that has been translated into several languages and co-written the books Entreprenörskap och Företagsetablering (Entrepreneurship) published in 2009 by Studentlitteratur, and Global Wanderings published 2008 by the Stockholm School of Economics.

Anna Linton is a project coordinator at the Alexanderson Institute and project manager of the network CRED - Creative Destination Halland. She is a board member of "Generator Sweden" and has a great interest and experience in innovation processes, entrepreneurship and regional development projects. Anna has been working with Drivhuset in Kalmar and Borås, Swedish Style in Melbourne and founded companies like handmade pancake(knitted beanies) and Kreativ Utveckling (facilitator, motivator and writer).

Jonas and Anna will launch the Swedish Toolbox for the creative and cultural industries on Wednesday at 12.45 in the “Flygel”.

Sanna Lilie has the best jobs in the whole wide world, according to her of course. Everyday she meets creative people who wants her help to develop their ideas on how to start a cultural project and/or how to save the world. She very recently also started working with Landskrona stad on how to make the city more vivid by stimulating creative and cultural industries. Her motto is: Let's do it! It'll be fun!

Sanna will speak in the session ”Business development- how can we generate business from this? ” on Wednesday at 11.15 am.

Anders Hofvergård is a copywriter and strategist on the advertising agency Leon He has more than 20 years of experience in the field of international marketing and advertising, working as a strategist, copywriter and creative director on a number of Swedish agencies. During the years he has specialized in B2B-marketing with a mission to add emotional qualities to rational arguments. Among his and Leon´s most noted clients today are Siemens Energy Sector, Scania and the Swedish Exports Guarantee Board.

Anders will will speak in the session ”Product development at Siemens - the role of visualization” on Tuesday at 3.30 pm in Visualiseringscentrum.

Charlotte Wiking has over 15 years of experience managing and developing various kinds of exhibition concepts and venues. Most recently as CEO of Fotografiska, a place very quickly established itself as a leading venue for photography on the International arena. Fotografiska has so far had approximately 500,000 visitors since the opening in May 2010 and is run as a self supporting business with no fundings. Charlotte was previously responsible for the trade fairs Stockholm Furniture Fair and Northern Light Fair, which under her leadership focused on the creative content. This was done by creating new ways to show and get in contact with innovative design and also by developing Stockholm Design Week to attract the international visitors.

Charlotte will speak in the session ”Creative arenas for enterprise and culture, that means business” on Tuesday at 3.30 pm in Cnema.

Mariano Amarilla has since 2007 helped a number of companies and individuals to develop their vision, strengthen their communication and move forward in their business. He recently released his guidebook El Camino (www.elcaminoguide.com) and he runs the business incubator Big Boss.

Through Big Boss the participants actively contribute, collaborate and co-create while broadening our knowledge base, connections and professional networks. Very often this kind of special insight leads to new partnerships and opportunities within the participants and beyond. The idea is to share and you will receive.

Mariano will speak and give you a very vivid exampel of how Big Boss works in the session ”Building networks- who should talk to whom” on Wednesday at 11.15 am.

Molly Ränge has a background as a concept developer / project manager within the fields of strategic storytelling, serious games and experience-based learning. With a passion for participatory frameworks she is also the founder of the Lunchbeat movement – a 1 hour dance club during lunchtime that is spreading around the world.

Crowdculture is a crowd funding solution that establishes a hybrid economy between public and private investments to finance projects. The system has been tested in cooperation with the city of Stockholm and will during 2012 be implemented as an established part of the cultural policy framework in several municipalities aswell as on nationel level in Sweden.

Molly will speak in the session ”New approaches to financing and supporting mechanisms” on Tuesday in at 2.30 pm Cnema.

Stina Algotson is managing the Cultural and Creative Industries Programme at Tillväxtverket. Before joining Tillväxtverket she worked at the Knowledge Foundation, managing the Experience Industry Programme. Her business degree is specialized in Service Management and prior to her mission at the Knowledge Foundation she worked as business consultant for over ten years. She has a broad experience of strategic development projects connecting academia, industry and the public sector.

Stina will moderate the session “Cultural districts as drivers of growth and innovation” Tuesday at 2.30 pm in Flygeln.

Mehjabeen Price - Acting Chief Executive, joined South West Screen as Director of Finance and Operations in November 2005. Mehjabeen is now overseeing the transfer of South West Screen into Creative England. Mehjabeen started her career at First Women Bank in Pakistan in 1995 and was awarded a scholarship from the Bank of England to complete an MBA at the University of Exeter in 1999-2000. Mehjabeen has also worked at a private international trading business in London, and as UK Director for Stakeholder Forum, an international environment NGO, where she was responsible for the organisation's finance and operations as well as its national policy and programme activities on environmental issues.

Mehjabeen will present the European Creative Business Network on Wednesday 12.15 pm in Flygeln.

Arno Smit, Co Founder and Lead developer of FundedByMe, A crowdfunding platform that allows user to find financing for your projects / ideas / products by making use of your social networks.

Previously Arno co-founded AviationAdvertiser.com.au, an online magazine and marketplace for everything aviation and also My-Hunt.com a social network for hunters and outfitters.

He along with Daniel Daboczy have been awarded place #11 out of the top 25 Web entrepreneurs of 2011 in Sweden and boasts strong knowledge in development, systems architecture and product design.

Arno will be discussing how you can use FundedByMe and your social networks to inspire, engage and ultimately raise awareness and funding for your projects. In the session “”New approaches to financing and supporting mechanisms” on Tuesday at 2.30 pm in Cnema.

Cecilia Hertz is Sweden’s only spacedesigner. 2001 she started her business Umbilical Design, Sweden's first company focused on design and architecture for space and other extreme conditions. She has also launched the project, Down to Earth, which will connect space with sustainable development and hopefully create an increased interest in technology amongst young people. When she worked at NASA she got inspiried by the way people worked in teams with dfifferent professional groups, and since then she likes to work cross-industry.

Cecilia will speak in the session” Space as a platform for innovation and creativity” on Wednesday at 2.30 pm in Visualiseringscentrum.

Jonas Pettersson, origianally from Norrköping, is working at Form Us With Love which is a design studio operating from Stockholm. The internationally acclaimed studio was started in 2005 by the trio of Jonas Pettersson, John Löfgren and Petrus Palmér. Form us with love aims to challenge the conventional through design initiatives. FUWL partners with companies involved in the development and production of everyday objects, furniture and lighting.

Jonas will speak in the session ”Creative arenas for enterprise and culture, that means business” on Tuesday at 3.30 pm in Cnema.

Susan Kozel is a dancer, choreographer and writer working at the convergence of performance and digital technologies. She is Professor of New Media with the MEDEA Collaborative Media Initiative and K3 at the University of Malmö, and has been the director of a small media arts company called Mesh Performance Practices since 1997 http://www.meshperformance.org.

She has published and performed in an international context. Her writing includes Closer: performance, technologies, phenomenology (MIT Press 2007) and recent pieces on artistic research, ubiquitous computing, mobile media, and electronic music. Her collaborative performances and art installations include the Technologies of Inner Spaces series (2007- 2009) whisper[s] wearable computing (2002-2005), and the responsive installation trajets (2000-2007).

She is on the quality advisory board for the Swedish Artistic Research School, the editorial board of the International Journal for Performance and Digital Media and the international advisory board of the Humanities Art & Technology Centre in Poznan, Poland.

Susan is the final keynote speakers and will end the program on Wednesday at 12.30 pm in Flygeln.

Linda Portnoff has a background as researcher, instructor and consultant, and was recently recruited to Volante's strategy and analysis department. Linda holds a Ph.D. in accounting from the Stockholm School of Economics and her doctoral thesis is about control in the music industry.

Linda will speak in the session ”Measuring methods- Success or not? How do we measure success?” on Wednesday at 11.15 in room 6.

Tobias Nielsén is a policy advisor, blogger at Kulturekonomi.se and the CEO of the research-based consulting and publishing firm Volante. He is currently working on new ways to measure the cultural and creative sector and their contributions. Tobias Nielsén holds a Master’s Degree from studies at Stockholm School of Economics and Columbia Business School in New York City.

Tobias will speak in the session ”Measuring methods- Success or not? How do we measure success?” on Wednesday at 11.15 in room 6

Louisa Jakobsson is an event manager and project coordinator at Alexanderson Institute. She has just started playing the guitar, which has become something of a temporary passion and love. She has.studied event mangement as a first part of his education and completed a bachelor's degree in business administration.

Andreas Brännlund is an artist, motivator and a visionary with his feet firmly rooted in the arts and cultur. Among other other things, Andrew has been involved in the creation of an art gallery in Sundsvall, Härnösands investment in the creative industries and has created a digital networking-tool between Sundsvall-Östersund-Trondheim.

Linda Nordfors is an artist and the founder of Re:flection company,  the first art agency in Sweden. With art as a branding tool she has been working with brands such as Armani, Ahlgrens bilar, JC, Libresse and organisations such as Vi-skogen, Kvinna till Kvinna and Sensus studieförbund. Linda also gives lectures and holds courses within the fields of creativity and entrepreneurship and she is the creator of the training concept “The art of selling your heart” – developing commercial skills for artists and entrepreneurs.

Linda will moderate the session ”New approaches to financing and supporting mechanisms” on Tuesday in at 2.30 pm Cnema and the session ”Building city brands through festivals” on Tuesday at 3.30 pm in Cnema.

Robert Stasinski is a curator and cultural critic. He has previously worked as a project manager at the Swedish Arts Grants Committee and was editor-in-chief of the web based cultural magazine NU-E: The Nordic Art Review.

His writings include topics such as ecological capitalism, art theory, contemporary neuroscience, conceptual design, terrorism and philosophy. His writings have been published in publications including Flash Art, Contemporary Magazine, Glänta, Arena, Axess, Konstnären, FLM and in newspapers such as Dagens Nyheter, Sydsvenskan, Expressen and Uppsala Nya Tidning. He is also a regular contributor to the radio show OBS in P1. In 2011 he was co-author of the report “Noll koll”, written as part of a new cultural project of the market-liberal think tank Timbro.

Carin Karlsson work as a regional coordinator for creative industries at the Regional Council of Southern Småland. They have been working with the development of creative industries in our region since 2006 and just a few months ago they united the region in a strategy and a plan of action for this sector. Currently Carin is working on realizing two projects, one regional and one international, based on our strategy.